A . B . O . D . E .
The Foundation
…is a cultural home.
The name is an acronym — each letter belonging to a woman in the family who helped her mother raise the founder, Shanika Lachelle. Five women whose grace, fire, faith, and love became the foundation of everything built here. But A.B.O.D.E. is also a word. A place to live. A place to return to. And it is no accident that the same word that honors these ancestors also describes the journey this brand is built to support. The journey back to yourself.
We believe healing is the revolution.
We believe that when Black people come home to themselves, fully and without apology, everything good becomes possible. Inspired by that journey to wholeness and the livelihoods of the village that raised her. The founder creates this ecosystem.
It’s more than a brand.
It’s pieces of history,
life lived
told through cinematic art, skincare, artisan products and bespoke experiences inspired by Black American livelihood.
This is where you return to yourself. Slowly. On purpose. However that looks for you.
The Framework
Artisan Products · BeSpoke Experiences · Natural Skincare · Cultural Visual Art
Everything being built here has a similar undercarriage — maintain high quality and integrity. Rather than mass production or “virality” be the driving force of creation we lean on the opposite.
Exclusivity. Small batch. Simple ingredients. Heartfelt storytelling. Authentic community.
Nothing is more important than integrity to us. We understand everything isn’t for the masses. We understand and operate under the guise that holistically healing our community and society will require like-minded individuals and systems to foster growth, balance and opportunity without sacrificing the essence of our existence and wholeness. This requires building at a pace that honors our time, our livelihoods and the vision.
A Delicate dance.
But we take the first step with confidence. Entering the black business community with intention, love and tenacity.